THE 2018 MLA EXPERIENCE:
THE LODGE AT TORREY PINES
La Jolla, California April 22-24 2018
Step into the timeless craftsman charm of The Lodge at Torrey Pines. Overlooking the world-renowned Torrey Pines Golf Course with views of the Pacific Ocean, the AAA Five Diamond rated resort exceeds expectations with world-class dining, a full service spa and unprecedented service.
Torrey Pines Golf Course is a 36-hole facility owned by the City of San Diego, originally designed by William F. Bell. The South Course was redesigned in 2001 by Rees Jones in preparation for the 2008 U.S. Open and is now 7,698 yards with a par of 72. The North Course is 7,258 yards in length with a par of 72.
Cam Marston is the leading expert on the impact of generational change and its impact on the marketplace. As an author, columnist, blogger, and lecturer, he imparts a clear understanding of how generational demographics are changing the landscape of business. Marston and his firm, Generational Insights, have provided research and consultation on generational issues to hundreds of companies and professional groups, ranging from small businesses to multinational corporations, as well as major professional associations, for over 16 years. This is his third year with the MLA Conference.
Branding With Distinction
From unemployed after a 20-year career to consulting for Fortune 500 Companies including Apple and Mitsubishi, Gair Maxwell didn't follow a safe or conventional path to get where he is today. Beginning in 2006 when Gair's counter-intuitive theories on "Branding With Distinction"™ were first applied, independent business owners saw unprecedented growth over a 5-year period. Today, the acclaimed speaker, author and former broadcaster works to help companies sharpen their message and anchor their story.
The Sales Lion
Called a “web marketing guru” by the New York Times, the story of how Marcus was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and university case studies around the world – and is also the inspiration for his latest book, “They Ask, You Answer,” which was dubbed the #1 marketing book to read in 2017 by Mashable and one of “11 Marketing Books Every CMO Should Read” by Forbes. Known for his incredibly unique ability to excite, engage and motivate live audience, Sheridan has become a highly sought-after international keynote speaker and consultant in the digital sales and marketing space and is, according to Forbes, 1 of 20 “Speakers You Don’t Want to Miss.” As founder and president of The Sales Lion, he also works with hundreds of businesses, helping them to become the most trusted voice in their industry while navigating the ultra-fast rate of change occurring within consumers and buyers today.
Connor Lokar is a Program Economist at ITR Economics. He provides economic consulting services for businesses, trade associations and Fortune 500 companies across a spectrum of industries. His economic insight and forecasting experience play a key role in ITR's 94.7% forecast accuracy. Connor specializes in the Construction Industry from his close work with ITR's longstanding client HARDI, and works on the ITR trends report. His expertise in understanding economic trends and implementation into business planning stretch worldwide and across many industries. Connor's ability to relate to the next generation of business leaders while helping current C-suite executives has allowed attendees to walk away with a better understanding of their employees and the ability to plan for the future with confidence.